
Introducing the Serashica : Made for Deeply Melanated Skin
iaware BEAUTY, we believe skincare should speak to your skin’s story—especially when that story is rich in melanin. That’s why we created Serashica, a thoughtful line powered by Cica (Centella Asiatica) and Ceramide, ingredients known for their powerful healing, strengthening, and soothing properties.

Why Serashica for Melanated Skin?
Melanated skin is unique—more melanin means greater protection from UV damage, but also a higher risk of hyperpigmentation, post-inflammatory dark spots, and sensitivity to harsh ingredients. Serashica is our answer to these concerns, formulated to respect, protect, and restore your skin barrier.
Cica (Shika)
Known for centuries as a skin-healing herb, Cica helps:
-
Calm inflammation and irritation, common in reactive or acne-prone skin
-
Fade post-inflammatory hyperpigmentation by speeding up skin repair
-
Support collagen production, promoting smoother, more resilient skin


Ceramide
As a natural component of the skin barrier, Ceramide works to:
-
Strengthen and repair the skin’s protective layer
-
Seal in moisture, helping prevent dryness and ashy tone
-
Protect against environmental stressors that often trigger uneven tone and texture
The Serashica Promise
Each product in our Serashica line is developed with melanated skin in mind—gentle, barrier-supporting, and brightening without the burn. Whether you're tackling breakouts, dark spots, or dryness, Serashica helps you build healthy skin from the barrier up.
